Assets
Learn more about how you can manage your images, videos, and other files with Crystallize’s built-in digital asset management (DAM) capability. The Asset Organizer is a great place to get started.
What Is a Digital Asset?
A digital asset is any digital file you usually share with your company and/or external associates to support its operations. Think images, logos, audio and video files, presentations, product information sheets, charts, or other branded digital content.
Images are the most frequently used type of visual content for marketing campaigns (80%) followed by video (63%). ()
Various teams will usually use these assets in their day-to-day activities, have numerous iterations, require approvals, or have specific usage rights. As your company grows, the number of your digital assets will also grow. At one point, it will become impossible to coordinate internally, ensure everyone finds everything, uses the right version, etc.
Ta-daa, in Crystallize, this problem is solved with .
Wanna dig more into the topic? Check our definitive guide to organizing and optimizing your digital assets.
